Coach visitors welcomed to Liverpool One Bus StationBy Tom Dootson
Merseytravel is helping Liverpool One to boost the number of out-of-town shoppers by providing designated drop-off and pick points for coaches inside the Liverpool One bus station.
Two bays have been allocated for coaches, available for 15 minutes each, which operators can book in advance. Research has shown that in other major shopping and leisure complexes, such as the Trafford Centre, organised coach trips deliver a significant proportion of the customers.
Councillor Liam Robinson, chair of Merseytravel, said: "Liverpool One is important to the economy of the region and we are delighted to be able to help. The more visitors we can encourage into the heart of our region the more we can help regeneration.
"The designated bays are also convenient for visitors to the Liverpool waterfront which of course includes our own Mersey Ferries and its associated attractions."
The scheme has been launched in partnership with Liverpool One and the Confederation of Passenger Transport which represents coach operators.
Phillipa Kirby-Girdlestone, Regional Manager from the Confederation of Passenger Transport, said: “The industry welcomes a further drop off point for coach passengers who will now be able to walk straight into the Liverpool One shopping and leisure attraction.
"Welcoming coach groups in this way will ensure that Liverpool One and Liverpool as a whole benefits from the increased economic gains from coach passengers."
The trial will run for a trial period of 12 months and coach operators can book bays by email at firstname.lastname@example.org